Our Mission is to help businesses succeed. We provide the insight and expertise to grow an existing business, launch new products and services or step in during a campaign that needs extra attention. From startups to large corporations, if internal resources are lacking we provide solutions.
Initial research gives us insight into your business and consumer perception. We clarify goals, set priorities and create a roadmap to achieve those goals. Every program we create is customized to your specific needs and budget. Our strategy includes leveraging your existing assets and working as efficiently as possible. An executable action plan is presented with options ranging from the best case scenario to baseline services.
In high-growth organizations Kelli McNamara has consistently increased awareness and driven consumer engagement through developing innovative, multi-tiered marketing plans. Ms. McNamara's background includes driving successful launches for brands such as Coca-Cola, Nokia, HBO and P&G as well as key positions at Clear Channel, Sirius and Columbia Records. These roles incorporate extensive experience in large-scale marketing programs, live events, music promotions and experiential activations.
Previously Head of Strategic Marketing & Partnerships at FunGoPlay, an online/mobile entertainment and consumer product tech company, Ms. McNamara spearheaded all marketing, advertising and partnership strategies. Focusing on traffic and conversion with product and tech teams, developing innovative advertiser opportunities, working closely with investors and establishing pilot programs were areas she pioneered.
While Senior Vice President at a lifestyle and media agency, Ms. McNamara developed brand strategy and integrated marketing plans for Fortune 500 companies. Clients included Coca-Cola, Time Warner, Nokia and Church & Dwight. During that time she presided over multimillion-dollar marketing and media budgets, led over 100 marketing initiatives in 20+ markets, executed multiple national tours and marquee events.
At UGO Entertainment, Ms. McNamara managed programming and promotions including database and user development strategy resulting in over 1.5MM users and doubled unique visitors to 1MM. Additionally, she produced mobile gaming tours which covered 15 markets, managed a team of 12 and drove $20K+ in new sponsorships.